SHEETZFEST 2018
As with most live events SheetzFEST has a huge amount of assets across varied media. Sheetz typically gives me a lot of room to do something visually different year after year. The budget is usually tight and things move really fast but my designers and I had have a great time creating these playful brands.
ROLE: Art Director, Designer, Project Manager
Branding
There is rarely a typical process for how these event brands come together. Here we pitched a few directions to Sheetz. They liked the illustrated tiki approach. Our timeline was scrunched so I was designing the Invite while building out the brand as other designers were generating logo concepts. We eventually came up the this logo and it just took a bit of stylizing to have it ft the rest of the brand.
